Use your list of previous attendees or existing members to collect testimonials on the benefits and relationships created by the professional networking provided by your event. After collecting these testimonials, include them in your marketing materials including via
- Email marketing
- Social media and
- On your website
Highlight Structured Networking Opportunities
Show your potential attendees that you want them to develop long lasting relationships by highlighting the structured professional networking opportunities in your event's schedule. Examples of structured networking opportunities include opening receptions, one-on-one meetings and roundtable discussions. These structured networking opportunities can be highlighted in a similar fashion to your testimonials by including them in your email marketing, in social media and on your website.
Don't Forget About Informal Networking Opportunities
Some of the most valuable relationships I've made at events have been during informal networking opportunities including spontaneous conversations in hallways during breaks, attending tweet-ups, coffee breaks and informal dinners and parties at conferences. Even if you are a professional organization with a high caliber image, do not shy away from the additional networking opportunities created by these informal gatherings. Your attendees are keenly aware of their value so be sure to remind them of these networking opportunities.
If you highlight these informal networking opportunities in your marketing efforts it will also serve to show your potential attendees that your organization is not in it for itself but about delivering a valuable experience for your attendees.
Tying It All Together
One of the most effective ways you can promote the networking opportunities available at your event is with a high-quality, brief video designed to cut through the clutter and call attention to the highest value, real networking opportunities your event has to offer. As an example, we've created the following promotional YouTube Video for the California HR Conference that highlights some of the best networking opportunities available at their event.
Consistently promoting the networking opportunities created by your event will make it clear to any potential attendee that they will miss out on creating and/or maintaining valuable relationships by not attending your event.
How do you promote the networking opportunities at your event?
- How to Promote Your Event to Generate 50% More Attendees [CASE STUDY]
- How to Get More Attendees By Using Your Event's Relationship Building Opportunities [PRESENTATION]
- Why Using Promotional YouTube Videos For Events Generates Faster Attendee Registration
- How to Create Perfect Posts On Social Media Platforms [INFOGRAPHIC]