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Online Marketing With Your Website & Video
The best way to improve your online marketing with digital content is to integrate professional video into your website. Event Commercials is the easiest way to incorporate video in the online marketing for your event. The steps below detail how to include online video on to your website. As a brief summary you will need to:
- Upload or embed your video on your website
- Include a call to action with a link for users
- Direct users to your website
- Track your impact
Upload To YouTube
YouTube is #1 service for video on the internet. It boasts more than 1 billion unique users every single month. While there are other options for hosting your online video, most notably Vimeo, YouTube is the most integrated with other services and social networking sites.
Click Here For Instructions On How To Upload A Video To YouTube
Event Commercials is the easiest way to do online marketing with video by automatically adding your online commercial to our YouTube Channel. This simplifies the process to share and embed on your existing website and a number of other services.
YouTube is #1 service for video on the internet. It boasts more than 1 billion unique users every single month. While there are other options for hosting your online video, most notably Vimeo, YouTube is the most integrated with other services and social networking sites.
Click Here For Instructions On How To Upload A Video To YouTube
Event Commercials is the easiest way to do online marketing with video by automatically adding your online commercial to our YouTube Channel. This simplifies the process to share and embed on your existing website and a number of other services.
Embed On Your Website
After uploading your video to YouTube, go to the dedicated page for your YouTube video and
After uploading your video to YouTube, go to the dedicated page for your YouTube video and
- - Click the "Share" link below the video and
- - Choose the "Embed" option.
- - Choose your preferred video dimensions
- - Copy the code
- - Paste this code into your website's HTML
Include A Call To Action
Once you've completed these steps, you will have embedded your video on your website or blog. One important piece to remember is to include a call to action in text with a link or button near your video. A call to action is the specific next step you want your website visitors to take. Example calls to action include:
Including a specific call to action near your video makes it clear what the next step for your users should be. This will result in an increase in your engagement and response rates over standard "static" content.
Once you've completed these steps, you will have embedded your video on your website or blog. One important piece to remember is to include a call to action in text with a link or button near your video. A call to action is the specific next step you want your website visitors to take. Example calls to action include:
- Register early to lock in your preferred rate by clicking this link: http://www.MyExampleRegistrationSite.com
- Sign up free to reserve your spot http://www.MyExampleLinkToSignUpFree.com
- Join our mailing list to receive special discounts http://www.MyExampleMailingList.com
- Share this page on Facebook, Twitter or LinkedIn http://www.MyExampleLinkToShare.com
- Learn more about this year's conference. Visit http:///www.MyWebsiteForMoreInformation.com
Including a specific call to action near your video makes it clear what the next step for your users should be. This will result in an increase in your engagement and response rates over standard "static" content.
Direct Users To Your Website
After embedding your video on your website and including a specific call to action, you should focus your marketing efforts on directing your audience to your website. This means including links with calls to action in your other marketing channels to your website. This is because you will generally have more control over your branding and marketing message on your website than in other mediums like social networks and advertising networks.
After embedding your video on your website and including a specific call to action, you should focus your marketing efforts on directing your audience to your website. This means including links with calls to action in your other marketing channels to your website. This is because you will generally have more control over your branding and marketing message on your website than in other mediums like social networks and advertising networks.
Tracking Your Impact
In online marketing, you don't know what you don't measure. Pay attention to the numbers and you will gain powerful insights to improve your marketing efforts. One of the easiest tools you can use to measure the impact of your online marketing for your events is by installing simple analytics tools on your website. One the easiest and best tools to use is Google Analytics.
Using Google Analytics, you will be able to see the source of your website's visitors (i.e. where they come from e.g. location, social network, etc.), the type of devices they use (desktop vs mobile) and other interesting data and tools, like real time traffic analyzing.
Tracking the impact of your video on your website's engagement rates (e.g. average pageviews per visitor, time on site) pre- and post-video release will provide valuable insights into your users behaviors.
In online marketing, you don't know what you don't measure. Pay attention to the numbers and you will gain powerful insights to improve your marketing efforts. One of the easiest tools you can use to measure the impact of your online marketing for your events is by installing simple analytics tools on your website. One the easiest and best tools to use is Google Analytics.
Using Google Analytics, you will be able to see the source of your website's visitors (i.e. where they come from e.g. location, social network, etc.), the type of devices they use (desktop vs mobile) and other interesting data and tools, like real time traffic analyzing.
Tracking the impact of your video on your website's engagement rates (e.g. average pageviews per visitor, time on site) pre- and post-video release will provide valuable insights into your users behaviors.
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