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Online Marketing With Email & Video
Email marketing remains one of the most effective tools in your marketing arsenal. In fact, the Direct Marketing Association estimates effective email marketing has a return on investment ("ROI") of over 4,300%! To make your marketing efforts even more effective, you should add video to the online marketing for your events.
Videos In Email Newsletters
Adding videos to your email newsletters can be...complicated. First, most email programs can't directly play video files. Second, the code required for video players increases the likelihood your email will be sent to the spam folder. Due to these reasons, it is usually more effective to include a picture of your video linked directly to the page where your video is hosted (e.g. YouTube).
Adding videos to your email newsletters can be...complicated. First, most email programs can't directly play video files. Second, the code required for video players increases the likelihood your email will be sent to the spam folder. Due to these reasons, it is usually more effective to include a picture of your video linked directly to the page where your video is hosted (e.g. YouTube).
Email Marketing Services
Some email marketing companies like Mailchimp can automatically incorporate a picture of your video and a link to the video fairly seamlessly. This is the preferred method to do this as all you need to do is include a link to the page where the video is hosted (e.g. YouTube)
Some email marketing companies like Mailchimp can automatically incorporate a picture of your video and a link to the video fairly seamlessly. This is the preferred method to do this as all you need to do is include a link to the page where the video is hosted (e.g. YouTube)
A Screenshot & Link To Your Video
If you do not use an email marketing service like Mailchimp, then you will need to:
Make Your Email Marketing More Effective
Email marketing can be incredibly effective when done right. Be sure you are always providing real value to your subscribers and that you are a real person, not a robot.
Tracking Your Results
After sending your email campaign, be sure you check your email marketing statistics including open rates, bounce rates and click through rates. Most major email marketing services like Mailchimp offer an analytics dashboard summarizing these key statistics.
If you do not use an email marketing service like Mailchimp, then you will need to:
- Take a screenshot of your video
- >> Your screenshot should be an image that is appealing to your audience, not a random spot in your video
- Paste the image in your email
- Link the image to the page where your video is hosted (e.g. YouTube, Vimeo or your website)
Make Your Email Marketing More Effective
Email marketing can be incredibly effective when done right. Be sure you are always providing real value to your subscribers and that you are a real person, not a robot.
Tracking Your Results
After sending your email campaign, be sure you check your email marketing statistics including open rates, bounce rates and click through rates. Most major email marketing services like Mailchimp offer an analytics dashboard summarizing these key statistics.
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