Advertising With YouTube

This post is an excerpt from Online Marketing with Video & YouTube, part of the How To Marketing Online series

YouTube is #1 service for video on the internet. It boasts more than 1 billion unique users every single month. 

Event Commercials is the easiest way to do online marketing with video by automatically adding your online commercial to our YouTube Channel. This simplifies the process to  share and embed on your existing website and a number of other services. Below is an excerpt from our How To Marketing Online series designed to help you master online marketing with YouTube.

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From Video Manager, Choose Edit >> Promote

Select your budget and duration

Preview your Ad

Confirm Your Ad & Budget

Advertising Your Video
YouTube makes it very easy to advertise your videos. YouTube Advertising is usually a cost effective means of increasing your exposure to your potential audience and can substantially increase your engagement rates. For example, a $30 budget for one week could result in your video being viewed an additional 1,000 to 7,000 times and your ad being seen over 100,000+ times. 

To advertise your video:

• Go to your YouTube Video Manager
• Select the video you want to advertise
• Choose the upside down triangle next to the Edit button
• Select Promote 
• Click the "Create A Campaign" button
• Select your budget
• Select your campaign duration
• >> While you can technically start with as small as one (1) dollar for one (1) day, I recommend at least $10 for over seven days (i.e. one week) and measure your results
• Choose your Audience
• >> While the default is Everyone, your video advertisement will generally be more effective if you focus your advertisement on users who fit your audience profile (e.g. in United States, interested in business education) 
• Craft your Ad
• >> Target your advertisement's language to your audience's profile and craft the language to convey the benefits of watching your video. For example, if you are advertising a legal education conference, you might choose your headline to be "Attn: Legal Info Pros!" and the description as, "The premiere educational & networking event for you"
• Click the next button which will take you to your Google AdWords account
• Confirm your advertising campaign's details
• Watch the YouTube views come in!

Following these steps will help you take advantage of YouTube Advertising as it is a great way to improve your online marketing with video!

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Let Us Know What You Think...
Do You Use Online Video to Promote Your Events?

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Looking to learn more about YouTube and how to use it to market your event? Check out our complete How To Marketing Online Guides! 

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