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Online Marketing With YouTube

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YouTube is #1 service for video on the internet. It boasts more than 1 billion unique users every single month. 

Event Commercials is the easiest way to do online marketing with video by automatically adding your online commercial to our YouTube Channel. This simplifies the process to  share and embed on your existing website and a number of other services. 

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Adding Video To YouTube
To add video to your YouTube page:
  • - Choose the "Upload" button
  • >> Located in the top middle of the screen next to the search bar) 
  • - Select the video file you want to upload
Note: click the "Download Video" link on your event's portal page (sign up free to access your event portal page)
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Video Manager
The Video Manager page will allow you to track your uploaded videos as well as improve your online marketing with video efforts. Two things you should always do to improve the online marketing for events is to add tags and select a category for your video. Doing these two things will improve your online marketing with video by exposing your video to a larger potential audience.
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Embed On Your Website
YouTube makes it easy to embed your video on your on website or blog. 
  • - Click the "Share" link below the video and 
  • - Choose the "Embed" option. 
  • - Choose your preferred video dimensions
  • - Copy the code 
  • - Paste this code into your website's HTML
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    Social Networks & Sharing
An added benefit of uploading your video to YouTube is that it allows for fast sharing to Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest, Blogger, StumbleUpon, My Space and Reddit. To share your video to any of these social networks
- Click the Share link below the video
- Choose a social network
- >> Note: click the arrow directly after the "Google+" icon to reveal additional social networks

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YouTube Comments & Likes
One way to improve your response and engagement rates from online marketing with video  is to encourage comments and likes. This will increase the virality of your marketing campaign and serve to increase the exposure to your potential audience. 
Tracking Your Impact
YouTube has one of the best analytics dashboards for tracking your users' engagement with your specific videos and your impact overall. With YouTube's Analytics Dashboard, you can track: 
  • Total number of video views
  • Estimated minutes watched 
  • Your number of subscribers 
  • Video likes & dislikes
  • Number of comments
  • Viewer demographics
To access your YouTube Analytics Dashboard
  • Sign in to your YouTube account
  • Choose the drop-down arrow next to the Upload button
  • Select Analytics to take you to the analytics for your YouTube channel
  • Select the video you want to view the analytics of 
Advertising Your Video (Optional)
YouTube makes it very easy to advertise your new video. YouTube Advertising is usually a cost effective means of increasing your exposure to your potential audience and can substantially increase your engagement rates. For example, a $30 budget for one week could result in your video being viewed an additional 1,000 to 7,000 times and your ad being seen over 100,000+ times. 

To advertise your video:
  • Go to your YouTube Video Manager
  • Select the video you want to advertise
  • Choose the upside down triangle next to the Edit button
  • Select Promote 
  • Click the "Create A Campaign" button
  • Select your budget
  • Select your campaign duration
  • >> While you can technically start with as small as one (1) dollar for one (1) day, I recommend at least $10 for over seven days (i.e. one week) and measure your results
  • Choose your Audience
  • >> While the default is Everyone, your video advertisement will generally be more effective if you focus your advertisement on users who fit your audience profile (e.g. in United States, interested in business education) 
  • Craft your Ad
  • >> Target your advertisement's language to your audience's profile and craft the language to convey the benefits of watching your video. For example, if you are advertising a legal education conference, you might choose your headline to be "Attn: Legal Info Pros!" and the description as, "The premiere educational & networking event for you"
  • Click the next button which will take you to your Google AdWords account
  • Confirm your advertising campaign's details
  • Watch the YouTube views come in!

Following these steps will help you take advantage of YouTube Advertising as it is a great way to improve your online marketing with video!
Get your free online commercial to help your online marketing for with YouTube
See how Event Commercials is the easiest way to do online marketing with video! 
Explore more How To Marketing Online With Video Guides