Are Facebook Groups or LinkedIn Groups Better For Professional Events?
While Facebook groups are much more prominent, it might make more sense for your organization to use a LinkedIn group instead. Generally speaking, the quality of content shared within LinkedIn groups is higher and I've found the conversations around the shared content to be much better than Facebook and Twitter. After all, LinkedIn represents people's professional identities so it only makes sense.
If you're worried about stale content or lack of activity, LinkedIn is fairly good at masking the true activity levels of the group by making popular posts (i.e. the posts with the most activity) the default entrance for group members. This is not only beneficial for group members but also you as the group administrator as it allows you to stay on top of the conversations your members are actually engaging with.
To be clear, I am not advocating simply having a group. Your organization should also have a company page within LinkedIn but these two pages serve different purposes. Your LinkedIn company page is generally a place where interested users can keep up with your company updates or find out general information about your organization. Your LinkedIn group should be a place for a real community where users can interact not only with you, but also with one another. Furthermore, your LinkedIn group can be a place that might gather far more attention than your company page and thereby help you increase your organization's exposure.
In conclusion, if your professional based organization doesn't already have a LinkedIn company page and group, then you should start both of them today.
To be clear, I am not advocating simply having a group. Your organization should also have a company page within LinkedIn but these two pages serve different purposes. Your LinkedIn company page is generally a place where interested users can keep up with your company updates or find out general information about your organization. Your LinkedIn group should be a place for a real community where users can interact not only with you, but also with one another. Furthermore, your LinkedIn group can be a place that might gather far more attention than your company page and thereby help you increase your organization's exposure.
In conclusion, if your professional based organization doesn't already have a LinkedIn company page and group, then you should start both of them today.
Tell us in the comments below...
Does your group have a LinkedIn page? How is it used?
Does your group have a LinkedIn page? How is it used?
