A Leader In Trade Show Technologies
Leverage Existing Relationships
Blog Posts + Email Marketing
After the initial announcement of the event, ExhibitCraft updated blog posts with updates about their event, including posts that allowed attendees to register in advance. The blog posts were then supplemented with email marketing using the company's mailing list and included information like the guest speaker, the title of the seminar, and short videos. Each of these items was designed to generate more awareness of the event and convey the benefits of attending.
Event Promotion via Facebook, Twitter & LinkedIn
ExhibitCraft leveraged their existing Facebook Fans by creating a Facebook event. They then actively promoted this event to their Fans by posting about the event and discussing the event. Not only did this build awareness but also helped spread the word by allowing potential attendees to share the Open House event with their friends. Each time someone shared that they were attending, the event was reposted to their Fan's Facebook Timeline causing even more people to see the event and join.
ExhibitCraft utilized hashtags like #Tradeshow that their potential audience follows to help increase the potential audience beyond the almost 96,000 Twitter followers they already have. The use of hashtags in their tweets helped to build awareness about their event. Consistently promoting their event via twitter also allowed their Twitter followers to re-tweet their messages to their followers’ followers, further expanding their reach.
ExhibitCraft also used LinkedIn to promote their event by posting and sharing on the network. Once ExhibitCraft created a post about their event on LinkedIn this allowed users to like the post providing some additional promotional opportunities to create awareness about registration. In addition to the post about their event on LinkedIn, the company’s registration platform Constant Contact allowed attendees to share their reservation with their contacts on LinkedIn.
Event pages on social media also function as an alternate means of customer service and interaction between potential attendees and the company. These communication mediums can not only help further publicize the event, but also answer FAQs potential attendees may have.
Promotional Online Videos
50% More Attendees Than Originally Expected
Should you follow ExhibitCraft’s example, your company’s next event will be well on its way to a stellar turnout and being a phenomenal success!
What Are Your Top Tips To Ensure A Successful Event?