- How to create rapport with your potential attendees
- When and where to collect feedback for use in event advertising
- How to use survey responses for events and promotions
- Tips to incorporate recommendations from attendees in your event marketing
- Attendee endorsement examples
Potential attendees want to know you understand and can help them. Show them you understand who they are by catering your events and promotions to your potential attendees' wants and needs. While you can choose to directly tell them why your event will benefit the potential attendee, it is usually more effective to show them what others have obtained from your events.
Wow! He's Just Like Me
One of the most effective way to show attendees what they will gain from your event is by using attendee testimonials. Testimonials show attendees others who are just like them, create an emotional connection with your event and help build rapport with your target audience.
There are several ways you can obtain testimonials. Some of the easiest and most popular ways include
- Event Surveys: ask for written feedback during the event
- Record Reviews: record attendees during the event to capture their feedback
- Post Event Email: Contact attendees after the event for feedback
- Social Media Monitoring: capture Tweets, Facebook Messages and other social media posts that show your event in a positive light
Guidelines For Collecting & Using Testimonials
There are a few things to keep in mind when collecting and testimonials which we've outlined in the below presentation.
Once you've obtained authentic testimonials it's now time to use them in for your event and its promotion. You should use testimonials and recommendations everywhere including your website, social media and other marketing materials. This helps to create rapport with your target audience.
Attendee Recommendations In Motion
If you were fortunate enough to capture your attendees feedback in video form, then you should consider using those testimonials across social media including embedding them in your website. Another great way to use attendee testimonials is by creating a presentation or video that uses these testimonials. Below is an example of an attendee testimonial video we created for Masters In Motion, a three day conference in Austin, TX designed to help attendees be better filmmakers.
In conclusion, testimonials are incredibly effective at creating rapport with the potential attendees. They serve to validate the marketing statements about the conference or meeting (i.e. the benefits of attending), and encourage the potential attendee to action (i.e. to register).
Do you use feedback from surveys in your event marketing?