Whether organizing a conference or producing widgets, as a marketer, our primary goal is to generate customer demand for our organization's products and services. One of the most effective ways to do this is by creating an emotional connection between your product (i.e. your events) and your end user (i.e. your attendees).
Advertising Can Create Connections
One tool that can be used to create these emotional connections is advertising. I love great advertising and know that I am not alone in this sentiment. For example, there are several televised shows which pay homage to the best commercials around the world. In addition, one of the most watched events in the world, the Super Bowl, is watched more for the commercials than it is for the actual football game.
Examples Of Effective Advertising
I came across an excellent post highlighting eight of the most uplifting and inspiring commercials of all time. Each of these commercials is unique in that they truly create an emotional connection between the brand and viewer.
Emotional Connections For Your Event
While these commercials are generally created by advertising specialists for large, global brands your organization and events can effectively do the same. Regardless of the size of your event, bringing out emotions among your potential attendees might be relatively easy. Simply determine the reasons why people attend your event (e.g. networking, education, fun) and exploit those reasons in your promotional activities.
How have you created an emotional connection with your attendees?